Reading a newspaper


Lessons in Business from ‘Spare’

I slipped into the local bookstore the minute it opened earlier this week — to snag, of course, Prince Harry’s newsworthy memoir, Spare

Over 400 pages — that I’m nearly halfway through. Work has only slightly suffered this week as a result. (Or maybe, rather … my sleep.) 

Nevertheless, I’ve anticipated the release of Spare for quite some time. Having studied European art and history at the University level and having lived abroad in Europe — well, I’ve always been uniquely fascinated with the Royal family and the role of the monarchy. In fact, the first term paper I ever remember writing — when I was, perhaps ten — was on Princess Diana Spencer. I’m sure I still have it somewhere. 

So, this memoir — it feels like something. Something important, even. 

Or, as Harry himself eluded in a recent interview — his way of ensuring the historical record is, ahem, right. 

And as I’ve read through nearly 200 of the total 416 pages of Spare — the writer inside of me has been completely gobsmacked by the way Prince Harry has chosen to ‘right the record’. 

By simply, telling his story — with honesty, humor and a striking sense of humanity. 

I mean, it’s obvious in so many ways. That’s sort of what a memoir is, after all. (Duh.) 

But, what I mean to say is that he felt that the most compelling way to share his life experience and what he believes to be ‘right’ — has been through nothing less than storytelling

It’s not just storytelling because it’s a memoir.

The entire format of the memoir — is all micro stories lending themselves to the larger story. 

It’s been an intentional decision. 

And, honestly, in my opinion — and in the opinion of one of my favorite Royal reporters, Elizabeth Holmes — it … moves you.

All of a sudden you’re transported to Balmoral castle — the sights, the sounds, the feel of the place (shades of ivory, white and cream bedding) — into the heartbreaking moment that King Charles tells his darling boy Harry that Mummy had been in a car crash. 

Page after page of story — there’s just something to say about how powerful it is. 

Which reminds me —

That not everyone will be compelled by facts (though important and necessary) — in the same way they are compelled by story. 

Translated to business: 

Not everyone will be compelled by data or process or the actual product or service you sell (though important and necessary) — but, I bet, that nearly all would be compelled by story. 

By putting them into the story. 

Less about function. Less about format. Less about formalities. 

Tell them how they will — and want to — feel

Drop them in the center of Africa or at Eton college or in the skies of Afghanistan or in the gates of Buckingham Palace. 

Paint the picture for them — of what’s on the other side of working with you. 

Drop them there — and then be the best, the very best, storyteller and story maker possible. 

(**But, ahem, please … in the spirit of doing good work with integrity … never forget to ‘fact check’ that story.) 

That’s all for now — back to Spare … (and golly, if you’re reading along with me, comment below and tell me — what do you think?!) 

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Creating READY TO CONVERT designs with the SAME strategies used       INDUSTRY LEADERS like KT Merry

Based outside of New York and working alongside my husband, our work revolves around the refined, yet approachable feel of the European lifestyle. When we're not settled behind the keys designing brands + websites for industry leaders or jet-setting for our home abroad in Europe — you can find us savoring the mundane, likely sipping an espresso + seeking out a life lived with intention.

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When we're not poring over design details and freshly poured espresso, you can find Meg and Josef enjoying slow-paced weekends with their sweet bebé, Luca, or exploring the European countryside on holiday.