Around here, we believe that your brand is so much more than just a logo. It is your most valuable sales tool, the key to premium positioning and the way you represent your brand to those looking for you. When done right, a thoughtful brand strategy and visual identity turns lookers into loyalists, draws repeat visitors to your website and closes the sale on both products and services.
Together, we'll walk through my signature brand development process to craft a brief that clarifies your brand mission, pillars, voice, tone, distinctive aesthetic, social media strategy and more. We'll bring your brand to life through intentional design and strategize to connect your work with those who need it most. When we're done, you'll breathe a long sigh of relief.
What do I get out of brand strategy?
What's included in the brand brief?
What's the investment?
Our Signature Process that serves up a visual brand identity rooted in results driven strategies.
brand discovery questionnaire
Complete a comprehensive questionnaire to ensure a clear path forward. Consider brand goals, market competition, aesthetic preferences and more.
ideal customer avatar survey template
Receive a curated collection of survey questions to poll your current audience. Understanding who is already following your brand is so important!
I'll cull through your pins to discover patterns and find what makes your brand aesthetic unique and distinctive.
mood boards, color palette & font system
The aesthetic base for your brand, you'll receive both primary and secondary color palettes as well as a font system, along with instructions on best practices.
content & copywriting guide
Never wonder again what type of content you need for your website. You'll receive a checklist of must haves along with built in copywriting tips.
If you already have a website, I'll provide you with a video walkthrough analysis to point out what is and isn't working for you.
If you don't already have a website, I'll provide you with suggestions for which templates might work best for you moving forward.
Expert analysis and advice to ensure that your profile, bio, highlight bubbles, imagery, content, captions and hashtags are aligned with your brand values and goals.
The Brand Brief is your all inclusive guide to understanding and marketing your brand. It's the master book to best practices, color and font usage, key messaging materials and more. With over 20+ pages of customized analysis and instruction, you'll walk away feeling more confident than ever in the business you've built.
Ideal Client Profile
Color Palettes & Font System
Logo & Submark Direction
Brand Photoshoot Direction & Inspiration
Client Journey Touchpoints
"I love the colors, what you wrote and how you wrote it to help me understand each of the steps I need to take to better reach and serve my clients. I am so impressed by the thoroughness of this brief; it includes every single thing that someone would need to know and understand to appreciate my brand! Thank you for your amazing work!"
Due to the time, personal support and intentional strategy we put into each project, we only accept a limited number of clients per year and often book two to three months in advance. Most brand strategy projects take 2- 4 weeks. We'd really love to work with you so please don't hesitate to reach out as soon as you're ready to pencil it in!